Marketing management : a strategic approach / Harper W. Boyd.-

By: Contributor(s): Material type: TextTextPublication details: Boston : Irwin, 1990.Description: xxix,892p.; ill., 30cmISBN:
  • 025605827X
Subject(s): DDC classification:
  • 22 658.8 BOY
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Item type Current library Call number Status Barcode
Books Books The Open University of Tanzania-HQ 658.8 BOY (Browse shelf(Opens below)) Available Inf1000817

Includes bibliographical references and index.

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