The practice of market research : an introduction / Yvonne McGivern.

By: Material type: TextTextPublication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2009.Edition: 3rd edDescription: xxx, 548 p. : ill. ; 25 cmISBN:
  • 0273717073 (pbk. : alk. paper)
  • 9780273717072 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658.83 22
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Item type Current library Collection Call number Copy number Status Barcode
Books Books MANYARA Non-fiction 658.83 MCG (Browse shelf(Opens below)) 1 Available (Restricted Access) 3739

Includes bibliographical references (p. [529]-536) and index.

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