eMarketing eXcellence : planning and optimizing your digital marketing / Cave Chaffey and P.R. Smith.

By: Contributor(s): Material type: TextTextSeries: Emarketing essentialsPublication details: Amsterdam ; Boston ; London : Butterworth-Heinemann, 2008.Edition: 3rd edDescription: xviii, 508 p. : ill. (some col.) ; 25 cmISBN:
  • 9780750689458 (pbk.)
  • 0750689455 (pbk.)
Subject(s): DDC classification:
  • 658.8002854678 CHA 22
Contents:
Ch. 1. Introduction to e-marketing -- Ch. 2. Remix -- Ch. 3. E-models -- Ch. 4. E-customers -- Ch. 5. E-tools -- Ch. 6. Site design -- Ch. 7. Traffic building -- Ch. 8. E-CRM -- Ch. 9. E-business -- Ch. 10. E-planning.
Summary: This completely revised practical guide to creating and executing e- marketing plans combines established approaches to marketing planning with the creative use of new e-models and e-tools.Review: "A guide to creating and executing e-marketing plans, this book combines established approaches to marketing planning with creative use of new digital communications. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced digital marketers looking to optimize their e-marketing."--BOOK JACKET.
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Books Books ZANZIBAR Non-fiction 658.8002854678 CHA (Browse shelf(Opens below)) 1 Not For Loan 111825
Books Books MANYARA Non-fiction 658.8002854678 CHA (Browse shelf(Opens below)) 1 Not For Loan 112011

Previous ed.: 2005.

Published in association with the Chartered Institute of Marketing.

Includes bibliographical references and index.

Ch. 1. Introduction to e-marketing -- Ch. 2. Remix -- Ch. 3. E-models -- Ch. 4. E-customers -- Ch. 5. E-tools -- Ch. 6. Site design -- Ch. 7. Traffic building -- Ch. 8. E-CRM -- Ch. 9. E-business -- Ch. 10. E-planning.

This completely revised practical guide to creating and executing e- marketing plans combines established approaches to marketing planning with the creative use of new e-models and e-tools.

"A guide to creating and executing e-marketing plans, this book combines established approaches to marketing planning with creative use of new digital communications. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced digital marketers looking to optimize their e-marketing."--BOOK JACKET.

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