Data mining explained : a manager's guide to customer-centric business intelligence /

Delmater, Rhonda.

Data mining explained : a manager's guide to customer-centric business intelligence / Rhonda Delmater and Monte Hancock. - Boston : Digital Press, c2001. - xix, 392 p. : ill. ; 24 cm.

Includes bibliographical references (p. 363-365) and index.

1555582311 (pbk. : alk. paper)

00047511


Data mining.
Business intelligence
Customer Interaction

QA76.9.D343 / D45 2001

658 DEL