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Contemporary advertising / Courtland L. Bovee William F. Arens .-4th ed.-

Bovee, Courtland

Contemporary advertising / Courtland L. Bovee William F. Arens .-4th ed.- - Boston: Irwin, 1992. - xxxi,718p.; ill., 30cm.

Includes index.

ISBN: 025609196X

Subjects--Uniform Titles:
Advertising
Arens, William A.

Dewey Class. No.: 659.1 BOV

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