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Marketing research / Ronald M. Weiers.-

Weiers, Ronald M.

Marketing research / Ronald M. Weiers.- - Englewood Cliffs : Prentice Hall, 1988. - xvi,636p.; 30cm.

Includes bibliographical references and index.

ISBN: 0135584795

Subjects--Uniform Titles:
Research- marketing decisions

Dewey Class. No.: 658.83 WEI

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