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Marketing : concepts and strategies /

Marketing : concepts and strategies / Sally Dibb et.. al..- 4th european ed.- - Boston : Houghton Mifflin, 2001. - xx,876p.; ill., 25cm.

Includes bibliographical references and index.

ISBN: 0395962447

Subjects--Uniform Titles:
Marketing
Simkin, Lyndon
Pride, William M.
Ferrell, O. C.

Dewey Class. No.: 658.8 MAR

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