Six Sigma for Marketing Processes : An Overview for Marketing Executives ,Leaders and Managers /
Creveling, Cylde M.
Six Sigma for Marketing Processes : An Overview for Marketing Executives ,Leaders and Managers / Clyde M. Creveling, Lynne Hambleton, Burke McCathy. - Boston: Prentice Hall, 2007. - xxvii,269p.; ill., 22cm.
Includes Bibliographical References and Index.
013199088X
Marketing - Management
Hambleton, Lynne
McCathy, Burke
658.802 CRE
Six Sigma for Marketing Processes : An Overview for Marketing Executives ,Leaders and Managers / Clyde M. Creveling, Lynne Hambleton, Burke McCathy. - Boston: Prentice Hall, 2007. - xxvii,269p.; ill., 22cm.
Includes Bibliographical References and Index.
013199088X
Marketing - Management
Hambleton, Lynne
McCathy, Burke
658.802 CRE