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Assessing the marketing environment / Diana Luck.-

Luck, Diana

Assessing the marketing environment / Diana Luck.- - London : The Chartered Institute of Marketing , 2009. - 25-375p.; 23cm.

Includes bibliographical references and index.

ISBN: 9780750689656

Subjects--Uniform Titles:
Marketing

Subjects--Chronological Terms:

Dewey Class. No.: 658.83 LUC

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