Marketing : An international perspective /
Cateora, Philip R.
Marketing : An international perspective / Philip R. Cateora. - Homewood, Ill. : Irwin, 1987. - xi, 172 p. : ill. ; 24 cm.
Includes index.
Bibliography: p. 801-805.
0256056269
Export marketing.
International business enterprises.
658.8 CAT
Marketing : An international perspective / Philip R. Cateora. - Homewood, Ill. : Irwin, 1987. - xi, 172 p. : ill. ; 24 cm.
Includes index.
Bibliography: p. 801-805.
0256056269
Export marketing.
International business enterprises.
658.8 CAT