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Customer Integration : The Quality Function Deployment (QFD) Leader's Guide for Decision Making /

Daetz, Doug, 1941-

Customer Integration : The Quality Function Deployment (QFD) Leader's Guide for Decision Making / Doug Daetz, Bill Barnard, and Rick Norman. - New York : Wiley, c1995. - xxiii, 300 p. : ill. ; 24 cm. + 1 computer disk (3 1/2 in.)

Includes Bibliographical References (p. 283-287) and Index.

ISBN: 0471132772 (cloth : acidfree paper)

LCCN: 95036688

Subjects--Topical Terms:
Marketing--Decision Making.
Consumer Satisfaction.
Marketing Research.
Quality Function Deployment.

LC Class. No.: HF5415.135 / .D34 1995

Dewey Class. No.: 658.8/02 DAE

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