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Information Processing Research in Advertising /

Information Processing Research in Advertising / Edited by Richard Jackson Harris. - Hillsdale, N.J. : L. Erlbaum Associates, 1983. - xi, 322 p. : ill. ; 24 cm.

Includes Bibliographies and Indexes.

ISBN: 0898592046

LCCN: 82024172

Subjects--Topical Terms:
Advertising--Psychological Aspects.
Human Information Processing.
Deceptive Advertising.

LC Class. No.: HF5822 / .I52 1983

Dewey Class. No.: 659.1 INF

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