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Advertising : Its Role in Modern Marketing /

Advertising : Its Role in Modern Marketing / S. Watson Dunn ... [et al.]. - 7th ed. - Chicago : Dryden Press, c1990. - xxxi, 605 p. : ill. (some col.) ; 26 cm. - The Dryden Press Series in Marketing .

Sixth ed. by S. Watson Dunn and Arnold M. Barban.

Includes Bibliographies and Index.

ISBN: 0030307481

LCCN: 89007767

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5823 / .D78 1990

Dewey Class. No.: 659.1 DUN

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