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Marketing case studies : How to tackle them and how to answer them /

Massingham, Lester

Marketing case studies : How to tackle them and how to answer them / Lester Massingham - Oxford: Butterworth-Heinemann, 1995. - vii, 214 p.: ill.; 22 cm

Includes index

ISBN: 0750620110

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Dewey Class. No.: 658.802 MAS

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