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Key concepts in marketing /

Blythe, Jim.

Key concepts in marketing / Marketing Jim Blythe. - Los Angeles, Calif. ; London : SAGE, 2009. - ix, 219 p. : ill. ; 22 cm. - SAGE key concepts . - SAGE key concepts. .

Includes bibliographical references and index.

ISBN: 9781847874986 1847874983 9781847874993 (pbk.) 1847874991 (pbk.)

LCCN: 2008932105

Nat. Bib. No.: GBA869338 bnb

Nat. Bib. Agency Control No.: 014622133 Uk

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 BLY

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