Sport and the media : managing the nexus /

Nicholson, Matthew.

Sport and the media : managing the nexus / Matthew Nicholson. - Amsterdam ; Boston : Elsevier, c2007. - xv, 222 p. : ill. ; 25 cm. - Sport management series .

Includes bibliographical references (p. 211-218) and index.

0750681098

2007295530

GBA676285 bnb

013547029 Uk


Mass media and sports.
Sports--Marketing.
Sports--Economic aspects.

796.0698 NIC