Contemplating corporate marketing, identity and communication /

Contemplating corporate marketing, identity and communication / edited by Klement Podnar and John M.T. Balmer. - New York, NY : Routledge, 2010. - xi, 163 p. : ill. ; 25 cm.

Includes bibliographical references and index.

9780415577434 (hardback) 0415577438 (hardback)

40018451865

2009045397


Corporate culture--Congresses.
Corporate image--Congresses.
Communication in organizations--Congresses.
Marketing--Management--Congresses.
Branding--Congresses.

658.045 CON