Advertising and promotion : communicating brands /

Hackley, Chris.

Advertising and promotion : communicating brands / Chris Hackley. - London ; Thousand Oaks, Calif. : SAGE Publications, 2010. - 264 p., [8] p. of plates : col. ill. ; 25 cm.

Includes bibliographical references (p. [239]-246) and index.

9781849201469

GBA480089 bnb


Advertising.
Advertising--Social aspects.
Sales promotion.
Advertising--Brand name products.

659.1 HAC