Advertising and promotion : communicating brands /
Hackley, Chris.
Advertising and promotion : communicating brands / Chris Hackley. - London ; Thousand Oaks, Calif. : SAGE Publications, 2010. - 264 p., [8] p. of plates : col. ill. ; 25 cm.
Includes bibliographical references (p. [239]-246) and index.
9781849201469
GBA480089 bnb
Advertising.
Advertising--Social aspects.
Sales promotion.
Advertising--Brand name products.
659.1 HAC
Advertising and promotion : communicating brands / Chris Hackley. - London ; Thousand Oaks, Calif. : SAGE Publications, 2010. - 264 p., [8] p. of plates : col. ill. ; 25 cm.
Includes bibliographical references (p. [239]-246) and index.
9781849201469
GBA480089 bnb
Advertising.
Advertising--Social aspects.
Sales promotion.
Advertising--Brand name products.
659.1 HAC