Interviewing groups and individuals in qualitative market research
Chrzanowska, Joanna.
Interviewing groups and individuals in qualitative market research [electronic resource] / Joanna Chrzanowska. - [Thousand Oaks, Calif. : SAGE], c2010. - 1 online resource. - Qualitative market research ; 2. . - Qualitative market research ; 2. .
"SAGE research methods online." Title from home page (viewed Jan. 18, 2011).
Includes bibliographical references.
Access restricted to subscribing institutions.
Interviewing in qualitative market research is a delicate balancing act. There are client and interviewer agendas to integrate, power relations to manage, many options for framing questions and choosing interventions, and a need for sensitivity to group dynamics. This book describes how all these processes are managed.
Mode of access: World Wide Web.
System requirements: Internet Explorer 6.0 (or higher) Firefox 2.0 (or higher).
Available as searchable text in HTML format.
9781849209342 (ebook) : No price 1849209340 (ebook) : No price
Interviewing in marketing research.
HF5415.2
658.83 CHR
Interviewing groups and individuals in qualitative market research [electronic resource] / Joanna Chrzanowska. - [Thousand Oaks, Calif. : SAGE], c2010. - 1 online resource. - Qualitative market research ; 2. . - Qualitative market research ; 2. .
"SAGE research methods online." Title from home page (viewed Jan. 18, 2011).
Includes bibliographical references.
Access restricted to subscribing institutions.
Interviewing in qualitative market research is a delicate balancing act. There are client and interviewer agendas to integrate, power relations to manage, many options for framing questions and choosing interventions, and a need for sensitivity to group dynamics. This book describes how all these processes are managed.
Mode of access: World Wide Web.
System requirements: Internet Explorer 6.0 (or higher) Firefox 2.0 (or higher).
Available as searchable text in HTML format.
9781849209342 (ebook) : No price 1849209340 (ebook) : No price
Interviewing in marketing research.
HF5415.2
658.83 CHR