Small business management : an entrepreneurial emphasis.
Small business management : an entrepreneurial emphasis.
Mary Jane Byrd
- 13th ed. / Justin G. Longenecker ... [et al.].
- Mason, OH : Thomson/South-Western, 2009.
- xx, 636 p. ; : col. ill., col. map ; 29 cm. + 1 CD-ROM (4 3/4 in.)
Rev. ed. of: Small business management / Justin G. Longenecker, Carlos W. Moore, J. William Petty. 12th ed. c2003. Passcard for access to free 4-month subscription to InfoTrak inserted before title page. Accompanying CD has "Tools for preparing a simplified business plan." Various multi-media instructional materials are available to supplement the text.
Includes bibliographical references (p. 601-610) and index.
The entrepreneurial life -- Entrepreneurial integrity: a gateway to small business opportunity -- Getting started -- Franchises and buyouts -- The family business -- The business plan: visualizing the dream -- The marketing plan -- The human resource plan: managers, owners, allies, and directors -- The location plan -- The financial plan, part 1: projecting financial requirements -- The financial plan, part 2: finding sources of funds -- The harvest plan -- Customer relationships: the key ingredient -- Product and supply chain management -- Pricing and credit decisions -- Promotional planning -- Global marketing -- Professional management in the entrepreneurial firm -- Managing human resources -- Managing operations -- Managing risk -- Managing assets -- Evaluating financial performance.
0324314000 (instructor edition package) 9780071263683
2004115360
Small business--Management
658.022 BYR
Rev. ed. of: Small business management / Justin G. Longenecker, Carlos W. Moore, J. William Petty. 12th ed. c2003. Passcard for access to free 4-month subscription to InfoTrak inserted before title page. Accompanying CD has "Tools for preparing a simplified business plan." Various multi-media instructional materials are available to supplement the text.
Includes bibliographical references (p. 601-610) and index.
The entrepreneurial life -- Entrepreneurial integrity: a gateway to small business opportunity -- Getting started -- Franchises and buyouts -- The family business -- The business plan: visualizing the dream -- The marketing plan -- The human resource plan: managers, owners, allies, and directors -- The location plan -- The financial plan, part 1: projecting financial requirements -- The financial plan, part 2: finding sources of funds -- The harvest plan -- Customer relationships: the key ingredient -- Product and supply chain management -- Pricing and credit decisions -- Promotional planning -- Global marketing -- Professional management in the entrepreneurial firm -- Managing human resources -- Managing operations -- Managing risk -- Managing assets -- Evaluating financial performance.
0324314000 (instructor edition package) 9780071263683
2004115360
Small business--Management
658.022 BYR