Business strategy : an introduction /
Campbell, David, 1963-
Business strategy : an introduction / David Campbell, George Stonehouse and Bill Houston. - 2nd ed. - Oxford : Butterworth-Heinemann, 2002. - xxi, 478 p. : ill. ; 25 cm.
Previous ed.: 1999.
Includes bibliographies and index.
0750655690 (pbk.)
000024081698
Business planning.
Strategic planning.
658.4012 CAM
Business strategy : an introduction / David Campbell, George Stonehouse and Bill Houston. - 2nd ed. - Oxford : Butterworth-Heinemann, 2002. - xxi, 478 p. : ill. ; 25 cm.
Previous ed.: 1999.
Includes bibliographies and index.
0750655690 (pbk.)
000024081698
Business planning.
Strategic planning.
658.4012 CAM