Business strategy : an introduction /

Campbell, David, 1963-

Business strategy : an introduction / David Campbell, George Stonehouse and Bill Houston. - 2nd ed. - Oxford : Butterworth-Heinemann, 2002. - xxi, 478 p. : ill. ; 25 cm.

Previous ed.: 1999.

Includes bibliographies and index.

0750655690 (pbk.)

000024081698


Business planning.
Strategic planning.

658.4012 CAM