Exploring corporate strategy. Text and cases.

Johnson, Gerry.

Exploring corporate strategy. Text and cases. Text and cases - 8th ed. / Gerry Johnson, Kevan Scholes, Richard Whittington. - Harlow : Financial Times Prentice Hall, 2008. - p. cm.

Previous ed.: 2006.

Includes bibliographical references and index.

0273710176 027371192X (pbk.)

GBA776908 bnb

014015633 Uk


Business planning.
Strategic planning.
Strategische planning
Strategisch management.

658.4012 JOH