Management, marketing and promotion of library services based on statistics, analyses and evaluation /
Management, marketing and promotion of library services based on statistics, analyses and evaluation /
edited by Trine Kolderup Flaten.
- München : Saur, 2006.
- 462 p. : ill., some fig., some tab. ; 22 cm.
- IFLA publications, 120/121 0344-6891 ; .
International conference proceedings. Copyright by International Federation of Library Associations and Institutions, The Hague, The Netherlands.
Includes bibliographical references.
3598218486
Libraries--Marketing.
Public relations--Information services.
Public relations--Libraries.
Advertising--Information services.
Bibliothèques--Marketing.
Relations publiques--Documentation, Services de.
Bibliothèques--Relations publiques.
Documentation, Services de--Publicité.
Library science Marketing Service delivery Statistical techniques Evaluation Australia overseas comparisons
021.7 MAN
International conference proceedings. Copyright by International Federation of Library Associations and Institutions, The Hague, The Netherlands.
Includes bibliographical references.
3598218486
Libraries--Marketing.
Public relations--Information services.
Public relations--Libraries.
Advertising--Information services.
Bibliothèques--Marketing.
Relations publiques--Documentation, Services de.
Bibliothèques--Relations publiques.
Documentation, Services de--Publicité.
Library science Marketing Service delivery Statistical techniques Evaluation Australia overseas comparisons
021.7 MAN