Basic Marketing : A Managerial Approach /
McCarthy, E. Jerome
Basic Marketing : A Managerial Approach / E. Jerome McCarthy, William D. Perreault, Jr. - 9th ed. - Homewood, Ill. : Irwin, 1987. - xviii, 749 p. : col. ill. ; 25 cm. + 1 computer disk (5 1/4 in.) - The Irwin Series in Marketing .
System Requirements for Disk (version 1.0): IBM PC. Includes Indexes.
Bibliography: p. 696-714.
0256060517 (disk)
Marketing--Management.
658.8 MCC
Basic Marketing : A Managerial Approach / E. Jerome McCarthy, William D. Perreault, Jr. - 9th ed. - Homewood, Ill. : Irwin, 1987. - xviii, 749 p. : col. ill. ; 25 cm. + 1 computer disk (5 1/4 in.) - The Irwin Series in Marketing .
System Requirements for Disk (version 1.0): IBM PC. Includes Indexes.
Bibliography: p. 696-714.
0256060517 (disk)
Marketing--Management.
658.8 MCC