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Celebrity endorsement and behaviour change: A case of the Malaria haikubaliki campaign,Tanzania

Dachi Kahenga Hillary

Celebrity endorsement and behaviour change: A case of the Malaria haikubaliki campaign,Tanzania Kahenga Hillary Dachi - Dar es Salaam University of Dar es Salaam 2013 - xiii,81p.:ill. Includes bibliography and appendex 28 cm

Subjects--Corporate Names:
University of Dar es Salaam

Subjects--Topical Terms:
Celebrity endorsement-Tanzania
Behaviour change-Tanzania

Dewey Class. No.: EA THE 302.209678 DAC

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