From concept to consumer how to turn ideas into money /

Baker, Phil, 1943-

From concept to consumer how to turn ideas into money / [electronic resource] : Phil Baker. - Upper Saddle River, N.J. : FT Press, c2009. - xvi, 175 p. : ill., maps ; 24 cm. - A Stewart Emery series book . - Stewart Emery series book. Safari Books Online. .

Includes index.

New world, new rules -- Just do it -- The basics of development -- Industrial design matters -- Why outsource? -- Selecting and working with an Asian partner -- The marketing component -- Distribution : getting your product to the customer -- Legal advice : knowing when to ignore it -- Now what?


Electronic reproduction.
Boston, Mass. :
Safari Books Online,
2008
Mode of access: World Wide Web.
Available to subscribing institutions.

0137137478

CL0500000044 Safari Books Online


New products
Product management
Entrepreneurship

658.575 BAK