Normal view MARC view ISBD view

Market-led Strategic Change : Transforming the Process of Going to Market /

Piercy, Nigel.

Market-led Strategic Change : Transforming the Process of Going to Market / Nigel Piercy. - 4th ed. - Oxford ; Boston : Butterworth-Heinemann, 2009. - xix, 551p. : ill. ; 24 cm. - The Marketing Series. Professional Development . - Marketing series (London, England). Professional development. .

Includes Bibliographical References and Index.

ISBN: 9781856175043

LCCN: 98135256

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .P542 1997

Dewey Class. No.: 658.83 PIE

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)