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The role of promotion in the performance of Soft drinks industries in Tanzania : A case of Bonite Bottles Ltd., Moshi /

Shangali, W.W.

The role of promotion in the performance of Soft drinks industries in Tanzania : A case of Bonite Bottles Ltd., Moshi / Winnie Wilfred Shangali. - Dar es Salaam : The Open University of Tanzania, 2014. - xiv, 72p. : ill. ; 30cm.

Include bibliographic references and appendices

Subjects--Topical Terms:
Promotion ; Soft Drinks Industries - Tanzania

Dewey Class. No.: 658.8

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