Investigating the impact of Sponsorship on consumer based Brand Equity Behaviours in Tanzania Telecommunication Industry/: A case of Zanzibar Telecom LTD.
Hilal, H.M
Investigating the impact of Sponsorship on consumer based Brand Equity Behaviours in Tanzania Telecommunication Industry/: A case of Zanzibar Telecom LTD. Hilmi Mohamed Hilal - Dar es Salaam: The Open University of Tanzania, 2015. - xv, 77 p.: ill.; 30 cm.
includes bibliographical references
EA.THE.658.834309678 HIL
Investigating the impact of Sponsorship on consumer based Brand Equity Behaviours in Tanzania Telecommunication Industry/: A case of Zanzibar Telecom LTD. Hilmi Mohamed Hilal - Dar es Salaam: The Open University of Tanzania, 2015. - xv, 77 p.: ill.; 30 cm.
includes bibliographical references
EA.THE.658.834309678 HIL