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Intgrated Marketing Communication Effects in Telecommunication Industry: The Case Study of Zain Tanzania /

Kimaro,Aloyce Stephen

Intgrated Marketing Communication Effects in Telecommunication Industry: The Case Study of Zain Tanzania / Aloyce Stephen Kimaro - Dar es salaam: The Open University of Tanzania, 2011 - xv,72p. 30cm

Includes Appendices

Subjects--Topical Terms:
Marketing Communication
Marketing
Telecommunication Industry

Dewey Class. No.: EA DIS 384.0419678 KIM

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