Consumer behaviour in tourism /

Swarbrooke, John.

Consumer behaviour in tourism / John Swarbrooke and Susan Horner. - 2nd ed. - London ; Burlington, MA : Butterworth-Heinemann, 2007. - ix, 428 p. : ill. ; 25 cm.

Previous ed.: 1999.

Includes bibliographical references (p. [417]-423) and index.

0750667354 (pbk.) 9780750667357 (pbk.)


Consumer behavior.
Tourism.

658.8342SWA