Tourism and hospitality marketing : a global perspective /

Hudson, Simon.

Tourism and hospitality marketing : a global perspective / Simon Hudson. - Los Angeles ; London : SAGE, 2008. - xv, 467 p. : ill., maps ; 24 cm.

Includes bibliographical references and index.

1412946867 (hbk.) 9781412946865 (hbk.) 1412946875 (pbk.) 9781412946872 (pbk.)


Tourism--Marketing.
Hospitality industry--Marketing.

338.47910688 HUD