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ASSESSING THE INFLUENCE OF ADVERTISEMENTS ON CUSTOMER PURCHASING DECISION: A CASE STUDY OF NYANCA BOTTLING COMPANY LIMITED COMPANY LIMITED

MADUHU, Marco M.

ASSESSING THE INFLUENCE OF ADVERTISEMENTS ON CUSTOMER PURCHASING DECISION: A CASE STUDY OF NYANCA BOTTLING COMPANY LIMITED COMPANY LIMITED Marco Masaka Maduhu - Dar es salaam The open University of Tanzania 2015 - xvi, ;73p. : ill, : 30 cm.

Includes bibliographical references and appendices

Subjects--Topical Terms:
Advertisements
Customer purchasing decision
Nyanza bottling company

Dewey Class. No.: EA.THE. 657.02909678 MAD

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