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Assessing the marketing environment /

Luck, Diana.

Assessing the marketing environment / Diana Luck. - 2nd ed. - Oxford : Butterworth-Heinemann, c2010. - 1 v. ; 25 cm. - The official CIM coursebook .

Previous ed.: 2008.

ISBN: 9780080966229 (pbk.) : £24.99 0080966225 (pbk.) : £24.99

Nat. Bib. No.: GBB057575 bnb

Subjects--Topical Terms:
Market surveys--Examinations--Study guides.
Marketing--Management--Examinations--Study guides.

Dewey Class. No.: 658.83 LUC

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