Managing marketing : marketing success through good management practice /

Palmer, Roger.

Managing marketing : marketing success through good management practice / Palmer,Roger...(et..al) - New York : BH; c2010. - xxii, 522 p. : ill. ; 29 cm.

Includes index.

Bibliography: p. 513-515.

978075668989

83048681


Marketing--Management.
Marketing--Management--Case studies.

HF5415.13 / .B597 1984

658.8 PAL