The Effect of Packaging as a Promotion Tool in Influencing Consumers' Purchase Decision of a Product: A Case of Bakhresa Group of Companies Bottled Water (Uhai Product) /

Ntulwe,Shemagembe Jeremiah

The Effect of Packaging as a Promotion Tool in Influencing Consumers' Purchase Decision of a Product: A Case of Bakhresa Group of Companies Bottled Water (Uhai Product) / Shemagembe Jeremiah Ntulwe - Dar es salaam: The Open University of Tanzania, 2019 - xv,121p.: ill.; 30cm

Includes Bibliographical References and Index

--Promotion--Packaging--Consumers Purchase Decision--Bottled Water

EA DIS 658.8209678 NTU