Destination branding : creating the unique destination proposition /
Destination branding : creating the unique destination proposition / [with] Roger Pride.
[edited by] Nigel Morgan and Annette Pritchard ;
- 2nd ed.
- Oxford : Butterworth-Heinemann, 2004.
- xv, 314 p. ; 24 cm.
Previous ed.: 2002.
Includes bibliographical references and index.
0750659696 9780750659697
GBA4-Z3178
Advertising--Tourism.
Tourism--Marketing.
338.4791 DES
Previous ed.: 2002.
Includes bibliographical references and index.
0750659696 9780750659697
GBA4-Z3178
Advertising--Tourism.
Tourism--Marketing.
338.4791 DES