Destination branding : creating the unique destination proposition /

Destination branding : creating the unique destination proposition / [with] Roger Pride. [edited by] Nigel Morgan and Annette Pritchard ; - 2nd ed. - Oxford : Butterworth-Heinemann, 2004. - xv, 314 p. ; 24 cm.

Previous ed.: 2002.

Includes bibliographical references and index.

0750659696 9780750659697

GBA4-Z3178


Advertising--Tourism.
Tourism--Marketing.

338.4791 DES