The Brand Gap : How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview /
Neumeier, Marty.
The Brand Gap : How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview / Marty Neumeier. - Rev. ed. - Berkekley, CA : New Riders, c2006. - 194 p. : ill. ; 21 cm.
The Title Proper, Other Title Information, and Statement of Responsibility Spared into Four Pages. "AIGA"--Cover. Includes Index.
0321348109
Brand Name Products.
Brand Name Products--Planning.
Branding (Marketing)
658.827 NEU
The Brand Gap : How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview / Marty Neumeier. - Rev. ed. - Berkekley, CA : New Riders, c2006. - 194 p. : ill. ; 21 cm.
The Title Proper, Other Title Information, and Statement of Responsibility Spared into Four Pages. "AIGA"--Cover. Includes Index.
0321348109
Brand Name Products.
Brand Name Products--Planning.
Branding (Marketing)
658.827 NEU