Marketing Research in a Marketing Environment /
Dillon, William R.
Marketing Research in a Marketing Environment / William R. Dillon, Thomas J. Madden, Neil H. Firtle. - 2nd ed. - Homewood, IL : Irwin, c1990. - xxiv, 853 p. : ill. ; 24 cm.
Includes Bibliographical References and Index.
0256079773
Marketing Research.
HF5415.2 / .D54 1990
658.83 DIL
Marketing Research in a Marketing Environment / William R. Dillon, Thomas J. Madden, Neil H. Firtle. - 2nd ed. - Homewood, IL : Irwin, c1990. - xxiv, 853 p. : ill. ; 24 cm.
Includes Bibliographical References and Index.
0256079773
Marketing Research.
HF5415.2 / .D54 1990
658.83 DIL