Creating powerful brands in consumer, service and industrial markets / (Record no. 10527)
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000 -LEADER | |
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fixed length control field | 00658nam a22002057a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20220701130715.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 220204b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780750659802 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | MARC |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Edition number | 22 |
Classification number | 658.827 DEC |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | De Chernatony, Leslie |
245 ## - TITLE STATEMENT | |
Title | Creating powerful brands in consumer, service and industrial markets / |
Remainder of title | Leslie de Chernatony and Malcolm McDonald.- |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Oxford: |
Name of publisher, distributor, etc. | Elsevier, |
Date of publication, distribution, etc. | 2003. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xiv,467p.; |
Other physical details | ill., |
Dimensions | 30cm. |
500 ## - GENERAL NOTE | |
General note | Includes bibliographical references and index. |
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
Uniform title | Brand - management |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | De Chertnatony, Leslie |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Dewey Decimal Classification | The Open University of Tanzania-HQ | The Open University of Tanzania-HQ | 02/04/2022 | 658.827 DEC | Inf100803 | 02/04/2022 | 02/04/2022 | Books |