Creating powerful brands in consumer, service and industrial markets / (Record no. 10527)

MARC details
000 -LEADER
fixed length control field 00658nam a22002057a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220701130715.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220204b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780750659802
040 ## - CATALOGING SOURCE
Transcribing agency MARC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 658.827 DEC
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name De Chernatony, Leslie
245 ## - TITLE STATEMENT
Title Creating powerful brands in consumer, service and industrial markets /
Remainder of title Leslie de Chernatony and Malcolm McDonald.-
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford:
Name of publisher, distributor, etc. Elsevier,
Date of publication, distribution, etc. 2003.
300 ## - PHYSICAL DESCRIPTION
Extent xiv,467p.;
Other physical details ill.,
Dimensions 30cm.
500 ## - GENERAL NOTE
General note Includes bibliographical references and index.
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Brand - management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name De Chertnatony, Leslie
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     The Open University of Tanzania-HQ The Open University of Tanzania-HQ 02/04/2022   658.827 DEC Inf100803 02/04/2022 02/04/2022 Books