Determinants of mobile marketing adoption among small and medium tourism enterprises (SMTEs) in Tanzania/ (Record no. 12751)

MARC details
000 -LEADER
fixed length control field 00704nam a22001817a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241122063242.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240228b |||||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency MARC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number EA.THE.658.879678 MAP
100 ## - MAIN ENTRY--PERSONAL NAME
Dates associated with a name MAPUNDA, MARGARETH AMON
245 ## - TITLE STATEMENT
Title Determinants of mobile marketing adoption among small and medium tourism enterprises (SMTEs) in Tanzania/
Statement of responsibility, etc. Margareth Amon Mapunda
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Dar es salaam:
Name of publisher, distributor, etc. The Open University of Tanzania,
Date of publication, distribution, etc. 2022.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 192 p.:
Other physical details ill.;
Dimensions 30 cm
500 ## - GENERAL NOTE
General note Includes bibliographical references
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Form subdivision Mobile marketing-Tanzania
-- Tourism Enterprises
-- Mobile marketing adoption
-- Adoption (SMTES)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification   Not For Loan The Open University of Tanzania-HQ The Open University of Tanzania-HQ 11/22/2024   EA.THE.658.879678 MAP TM 02/28/2024 3 02/28/2024 Books