Marketing : (Record no. 13588)

MARC details
000 -LEADER
fixed length control field 00564nam a22002057a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250303092116.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250303b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292433103
040 ## - CATALOGING SOURCE
Transcribing agency MARC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23-DDC
Classification number 658.8 ARM
100 ## - MAIN ENTRY--PERSONAL NAME
Dates associated with a name Armstrong Gary
245 ## - TITLE STATEMENT
Title Marketing :
Remainder of title An Introduction/
Statement of responsibility, etc. Philip Kotler & Marc Oliver Opresnik.
250 ## - EDITION STATEMENT
Edition statement 15ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London:
Name of publisher, distributor, etc. Pearson Education Ltd,
Date of publication, distribution, etc. 2023.
300 ## - PHYSICAL DESCRIPTION
Extent 701p.:
Other physical details ill.;
Dimensions 30cm.
500 ## - GENERAL NOTE
General note Includes Reference & Index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Form subdivision Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     The Open University of Tanzania-HQ The Open University of Tanzania-HQ 03/03/2025   658.8 ARM UNM87 03/03/2025 3 03/03/2025 Books