MARC details
| 000 -LEADER |
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| fixed length control field |
02165cam a2200325 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
000043148280 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
AuCNLKIN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20220701130201.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
080611s2008 enka 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780750679800 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0750679808 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
WMDU |
| Transcribing agency |
d |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 PER |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Percy, Larry. |
| 9 (RLIN) |
12182 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategic integrated marketing communication : |
| Remainder of title |
theory and practice / |
| Statement of responsibility, etc. |
Larry Percy. |
| 246 34 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Strategic integrated marketing communications. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Oxford : |
| Name of publisher, distributor, etc. |
Elsevier/Butterworth-Heinemann, |
| Date of publication, distribution, etc. |
2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 308 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Sect. I |
| Title |
Introduction to IMC -- |
| Miscellaneous information |
1 |
| Title |
Overview of IMC -- |
| Miscellaneous information |
2 |
| Title |
Brands and IMC -- |
| Miscellaneous information |
3 |
| Title |
Companies and IMC -- |
| Miscellaneous information |
Sect. II |
| Title |
Components of IMC -- |
| Miscellaneous information |
4 |
| Title |
Traditional advertising -- |
| Miscellaneous information |
5 |
| Title |
Traditional promotion -- |
| Miscellaneous information |
6 |
| Title |
New media and other IMC options -- |
| Miscellaneous information |
7 |
| Title |
Direct marketing and channels marketing -- |
| Miscellaneous information |
Sect. III |
| Title |
IMC messages -- |
| Miscellaneous information |
8 |
| Title |
Message processing -- |
| Miscellaneous information |
9 |
| Title |
Creative execution -- |
| Miscellaneous information |
Sect. IV |
| Title |
The IMC plan -- |
| Miscellaneous information |
10 |
| Title |
Planning considerations -- |
| Miscellaneous information |
11 |
| Title |
The IMC planning process -- |
| Miscellaneous information |
12 |
| Title |
Finalizing and implementing the IMC plan. |
| 520 1# - SUMMARY, ETC. |
|---|
| Summary, etc. |
"This new textbook deals with all aspects of integrated marketing communication from a strategic perspective. Integrated Marketing Communications is planning in a systematic way to determine the most effective and consistent message for appropriate target audiences. The book shows clearly that this is rarely achieved in organizations where the needs of the brand can become lost in managerial needs to pursue IMC budgets - i.e. the share of the internal pie is more important than the external impact. It demonstrates that IMC is not just the utilization of multiple communications options in a campaign."--BOOK JACKET. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in marketing. |
| 9 (RLIN) |
835 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Strategic planning. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
| 956 ## - LOCAL ELECTRONIC LOCATION AND ACCESS (OCLC) |
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| Access number |
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