Business marketing strategy: (Record no. 4469)

MARC details
000 -LEADER
fixed length control field 006720000a22002170004500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220701130327.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220131b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 025616911x
040 ## - CATALOGING SOURCE
Transcribing agency MARC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 658.02 RAN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name RANGAN, V. Kasturi
245 ## - TITLE STATEMENT
Title Business marketing strategy:
Remainder of title Cases ,concepts and applications /
Statement of responsibility, etc. V. Kasturi Rangan, Benson P. Shapiro and Rowland T. Moriarty, Jr
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chicago:
Name of publisher, distributor, etc. Irwin,
Date of publication, distribution, etc. 1995.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 850 p.:
Other physical details ill.;
Dimensions 26 cm
500 ## - GENERAL NOTE
General note Includes index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Marketing management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Product management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Industrial marketing-management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     The Open University of Tanzania-HQ The Open University of Tanzania-HQ 01/31/2022   658.02 RAN 1294 01/31/2022 3 01/31/2022 Books