Assessment of the Influence of Brand Image in Consumer Purchase Decisions for Mobile Phones: (Record no. 4899)

MARC details
000 -LEADER
fixed length control field 00668nam a22001697a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170815b xxu||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number EA DIS 658.131509678 MAD
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Madadi, Ramadhani Yusuf
245 ## - TITLE STATEMENT
Title Assessment of the Influence of Brand Image in Consumer Purchase Decisions for Mobile Phones:
Remainder of title The Comparative Study of Samsung and Nokia / by
Statement of responsibility, etc. Ramadhani Yusuf Madadi
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Dar es salaam:
Name of publisher, distributor, etc. The Open University of Tanzania,
Date of publication, distribution, etc. 2016
300 ## - PHYSICAL DESCRIPTION
Extent xiv,64p.:
Other physical details ill.:
Dimensions 30cm
521 ## - TARGET AUDIENCE NOTE
Target audience note Includes Reference
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Choice Behaviour - Brand
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing - Mobile Phones
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer Puchase Decisions
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books

No items available.