Implementing word of mouth marketing : (Record no. 9542)

MARC details
000 -LEADER
fixed length control field 00717nam a22002057a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220701130628.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211103b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470442555
040 ## - CATALOGING SOURCE
Transcribing agency MARC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 658.872 CAK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cakim, Idil M.
245 ## - TITLE STATEMENT
Title Implementing word of mouth marketing :
Remainder of title online strategies to identify influencers, craft stories, and draw customers /
Statement of responsibility, etc. Idil Miriam Cakim.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hoboken, N.J. :
Name of publisher, distributor, etc. Wiley ; Chichester : John Wiley [distributor],
Date of publication, distribution, etc. 2010.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 204 p. :
Dimensions ill. ;
Accompanying material 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes Bibliographical References and Index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Word-of-Mouth Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Telemarketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     The Open University of Tanzania-HQ The Open University of Tanzania-HQ 11/03/2021   658.872 CAK 231 11/03/2021 5 11/03/2021 Books
    Dewey Decimal Classification     The Open University of Tanzania-HQ The Open University of Tanzania-HQ 11/03/2021   658.872 CAK 56321 11/03/2021   11/03/2021 Books
    Dewey Decimal Classification     The Open University of Tanzania-HQ The Open University of Tanzania-HQ 11/03/2021   658.872 CAK 56432 11/03/2021   11/03/2021 Books
    Dewey Decimal Classification     The Open University of Tanzania-HQ The Open University of Tanzania-HQ 11/03/2021   658.872 CAK 34294 11/03/2021   11/03/2021 Books
    Dewey Decimal Classification     The Open University of Tanzania-HQ The Open University of Tanzania-HQ 11/03/2021   658.872 CAK 1023 11/03/2021   11/03/2021 Books
    Dewey Decimal Classification     The Open University of Tanzania-HQ The Open University of Tanzania-HQ 11/03/2021   658.872 CAK 23981 11/03/2021   11/03/2021 Books