Marketing management; a systems perspective. William Lazer
Material type:
TextSeries: The Wiley marketing seriesPublication details: New York: Wiley, 1971.Description: xiv, 720 p. illus. (part col.) 24 cmISBN: - 0471519855
- 658.8 LAZ 22
- HF5415 .L329
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
Books
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The Open University of Tanzania-HQ | 658.8 LAZ (Browse shelf(Opens below)) | 1 | Available | Inf6059491 |
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| 658.8 FRA Introduction to marketing | 658.8 GUM Total relationship marketing / | 658.8 JOB Principles and practice of marketing / | 658.8 LAZ Marketing management; a systems perspective. | 658.8 LEA Fundamentals of marketing / W. G. Leader, N. Kyritsis.- | 658.8 MAR Marketing/ | 658.8 MAR Marketing : concepts and strategies / |
Includes bibliographical references.
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