Marketing strategy : the challenge of the external environment / David Mercer.

By: Material type: TextTextPublication details: London ; Thousand Oaks, Calif. : Sage in association with Open University Business School, 1998.Description: viii, 325 p. : ill. ; 25 cmISBN:
  • 0761958754
  • 0761958762 (pbk)
Subject(s): DDC classification:
  • 658.8 MER 21
LOC classification:
  • HF5415 .M452 1998
Online resources:
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Includes bibliographical references and index.

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