Principles and practice of marketing / David Jobber.
Material type:
TextPublication details: London ; New York : McGraw-Hill, 2004.Edition: 4TH EDDescription: xxxiv, 942 p. : ill. ; 25 cmISBN: - 007710708
- 658.8 JOB 20
- HF5415 .J5 1995
| Item type | Current library | Call number | Copy number | Status | Barcode | |
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The Open University of Tanzania-HQ | 658.8 JOB (Browse shelf(Opens below)) | 1 | Available | 1292 |
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| 658.8 FAR Key marketing metrics : the 50+ metrics every manager needs to know / | 658.8 FRA Introduction to marketing | 658.8 GUM Total relationship marketing / | 658.8 JOB Principles and practice of marketing / | 658.8 LAZ Marketing management; a systems perspective. | 658.8 LEA Fundamentals of marketing / W. G. Leader, N. Kyritsis.- | 658.8 MAR Marketing/ |
Includes bibliographical references and index.
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