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Marketing management : a strategic approach / Harper W. Boyd.-

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Material type: Text

TextPublication details: Boston : Irwin, 1990.Description: xxix,892p.; ill., 30cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	The Open University of Tanzania-HQ	658.8 BOY (Browse shelf(Opens below))	Available	Inf1000817

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Previous	658.8 BER Marketing /	658.8 BLY Key concepts in marketing /	658.8 BOO Contemporary marketing :	658.8 BOY Marketing management : a strategic approach /	658.8 BUF Modern production / coperations management / Buffa, Elwood S.-	658.8 CAS Cases in marketing management /	658.8 CAS Cases in marketing /	Next

Includes bibliographical references and index.

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